Now, when I say promote yourself, I don’t mean change your title from Boss to Senior Boss. I mean, every minute of every day, you should be looking for the opportunity to talk about your business, show your catalog if you have them, drop off a business card, send a link to your website, and so on.
Your ability— and willingness— to promote will be a major factor in determining your success. It’s said that the three most important elements in any business are Location, location, and location, but with the advent of the web that’s not entirely true.
I’ve yet to meet a successful business owner that didn’t have a few spare catalogs in the trunk of their car, and within easy reach at work.
They had business cards made and handed them to anyone they spoke with during the day. Many had magnetic signs on their cars, little signs on their lawn, email signatures with their business logo… you name it.
Maybe you’ve heard the old salesperson expression, ABC- Always Be Closing.
If you are an independent businessperson, it’s ABP- Always Be Promoting.
Be Blessed
April 7, 2010
Brandons Gift Shoppe
