Too often, online marketers forget to put themselves in the place of the customer. Instead, their “marketing” efforts can turn into a blizzard of information, resulting in an unfocused, ineffective strategy that actually loses sales.
Are you making these three mistakes?
Email or other advertising that directs customers to your home page, instead of directly to a specific product or offer.
Online customers don’t want to spend a lot of time wandering through page after page of stuff; at least, not the first time they find your store. They want to immediately see what they were looking for when they responded to your ad, so be sure the link takes them there.
Hiding from human contact.
Is your phone number easily found throughout the site? Is your contact information clear and up-to-date? Sure, you’d like your online store to be a totally automated process, but if you’ve done much online shopping yourself you know how nice it is to be able to call someone with a question. Make sure your site allows your customers that option.
Selling one item at a time.
Just as a fast-food restaurant always asks if you want to add fries or a dessert, you should create offers that present customers with additional choices. Add-on sales are the “gravy,” and you want lots of gravy for juicy profits!
April 9, 2010
Brandons Gift Shoppe
